Local Search Engine Optimization with Google Maps
The truth is shocking sometimes. The “budget mindset” is a pandemic that’s rampantly killing businesses all over the world by poisoning raw potential and stealing precious revenue.
You’ll find the antidote in this short report.
But I won’t stop there … you’ll discover why tearing up your marketing budget could be the smartest business decision you’ve ever made, because you’ll be free to actually SPEND LESS and MAKE MORE with your marketing.
Business schools and “best practice” claim you should fuse “marketing” and “budgeting” in order to put a cap on spending. I strongly beg to differ.
Do you have a marketing budget? If you do, you’ll find what you read here extremely valuable … and maybe a little upsetting.
First, a case study. I hope you can’t relate … if you do, chances are your business is infected.
The other day I met with a budding orthodontist at his office. Great guy. He had just bought the practice from his partner, who had recently retired, and therefore has a huge monthly bill to show for it.
He called me in because he had just paid to have a new website built for his practice and he realized the marketing value of being listed first in Google for localized search terms. That’s a popular service that I’m able to provide, when needed.
In my experience with his industry, this basic service typically attracts an additional 7-10 new clients per month for the practice depending on the size of the local market.
Now let’s do a little arithmetic.
For this particular locale, he would invest $500 per month for the basic service. Let’s be really conservative and say he writes only 5 new clients per month. Each new client is typically worth about $3500 per year in revenue, but let’s keep it conservative. We’ll use $2500 as the low end. Five clients at that rate would be an additional $12,500 in gross revenue PER MONTH.
Stretch that out over the course of a year, that’s 60 clients and $150,000 in revenue generated from just $6000 of marketing investment. That doesn’t include the lateral growth through referrals that will come through the 60 new clients.
$6000 of marketing = $150,000 of revenue.
Would you trade $6000 of marketing for $150,000 of revenue? Hmmm. Yep.
So why didn’t he do it even though I could almost guarantee that kind of market leverage?
Because the $500 per month wasn’t in the marketing budget. Your success isn’t in the budget either. Your success is in your marketing.
Don’t let your budget give your business the kiss of death.
There’s a more profitable way … I’ll guide you through it in this short report.
Get to the next page to discover:
- The harsh truth about marketing on a budget and why your goal should be to not even have one.
- How to stop wasting money with your marketing so that you can actually SPEND LESS and MAKE MORE.
- The one marketing method that works for almost every small business and gets results 82% of the time.
